Our Potential Target Audience

Then genre of our film will be a high school drama, vampire and psychological thriller. The main target audience we are aiming from our product is 15-25 as a primary audience. This is because of the content in our film that we are going to use e.g. Blood and Bad Language- this would not be appropriate for the people under the age of 15. Our product will be aimed males and females reason being because of the genres that we are using (Psychological Thriller) which can appeal to both genders. For example: The film Twilight is classed as the teen and vampire genre, which features both boys and girls and does not involve or focus on just the one gender. The film that we are planning to create can mostly appeal to British people as characters that are going to be involved are British, the audience are able to relate to the characters more being that the conventions of what we are creating are different to other ethnicity's e.g British School is different to the American school that we see in films etc. 

Our audience linked with JICNAR- can link to 15-25 old's that have disposable income.  These are in the group D&E with our age group being in education and may having jobs, if your lower down in the scale it has a limitation about spending money because people around that age don't have bills or other important things to spend on. We have got to encourage the audience to go and see our film because of there disposable income and can want to see the film and want to spend there money on going to see it, it may put pressure on our trailer to make it look good because of the JICNAR Scale.  My secondary target audience may be relatives, siblings and parents because of their relationship with the primary target audience so as a result the secondary target audience will have different demographics between 26 and over. The JICNAR scale being anything between A to E. People between 15 to 18 are mostly going to be in education, and 18 over more likely to have a job or e at university which makes it more likely for them to go to the cinema or buy a film or being kept up to date with the latest movies that are coming out.