STEVE NEALE

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Our Potential Target Audience

Then genre of our film will be a high school drama, vampire and psychological thriller. The main target audience we are aiming from our product is 15-25 as a primary audience. This is because of the content in our film that we are going to use e.g. Blood and Bad Language- this would not be appropriate for the people under the age of 15. Our product will be aimed males and females reason being because of the genres that we are using (Psychological Thriller) which can appeal to both genders. For example: The film Twilight is classed as the teen and vampire genre, which features both boys and girls and does not involve or focus on just the one gender. The film that we are planning to create can mostly appeal to British people as characters that are going to be involved are British, the audience are able to relate to the characters more being that the conventions of what we are creating are different to other ethnicity's e.g British School is different to the American school that we see in films etc. 

Our audience linked with JICNAR- can link to 15-25 old's that have disposable income.  These are in the group D&E with our age group being in education and may having jobs, if your lower down in the scale it has a limitation about spending money because people around that age don't have bills or other important things to spend on. We have got to encourage the audience to go and see our film because of there disposable income and can want to see the film and want to spend there money on going to see it, it may put pressure on our trailer to make it look good because of the JICNAR Scale.  My secondary target audience may be relatives, siblings and parents because of their relationship with the primary target audience so as a result the secondary target audience will have different demographics between 26 and over. The JICNAR scale being anything between A to E. People between 15 to 18 are mostly going to be in education, and 18 over more likely to have a job or e at university which makes it more likely for them to go to the cinema or buy a film or being kept up to date with the latest movies that are coming out. 

Pitch Perfect DVD Cover

Front Cover- Pitch Perfect 2

Pitch Perfect- Trailer Analysis

• Soundtrack to engage the audience (fun and upbeat to suit the genre and audience) 
• Short cuts to get a story outline and character recognition  
• The basic outline of the film 
• The release date or 'COMING SOON'  
• The main characters viewed so the audience can get a general idea
• Voice overs from the characters, in different scenes (in this case singing also) 
• Showing the audience the costumes, time period, props and locations (College) 
• Music changes within the different scenes of the film 
• Zooms and pans into relevant components in the film 
• No quotes or actors names due to the audience being shown clips but also wanting to see a big finish at the end with the name of the film. 
• Letting the audience get to know the main characters personalities 
• Has a climax- big finish at the end to get the audience excited 
• Parallel cutting to show something that is happening at the same time
• Sound bridge to go from a different scene to the next
• Shows the main focus of the film and that is the singing
• Shows what company has produced, made and distributed the film 
• Music to suit the genre and audience throughout the whole trailer 
• Funny clips from the film to make the audience want to go and see the film even more 
• Directors and creators of the film 
• Has the name at the end, with a relevant song to the film which makes the story and plot good

Representation of the Trailer

The plot of the film is about a new girl who moves to go to college and finds herself singing in the shower and being mad to join a singing group of the college who compete at worlds, through being in the Bella's she begins to enjoy it and wants to break the tradition of what they usually do in competitions, by doing this she finds herself a new boy who is on the other team and are rivals, she decides to compete and wins the competition also getting the boy back. 

• The locations being shown to show the audience what type of time period and what audience the film is focused at. 
• Shows different social groups to fit in with the plot of the film. 
• Costumes that the main characters are wearing to show the time period but also there personalities because of what clothes they have. 
• Fat Amy telling the girls in charge of the Bella's why she is called 'Fat Amy' shows the audience the different clashes and social hierarchies between your look or weight. (Judging her before they even meet her, stereotypes)
• Shows the troubles they go through to win the competition but also the troubles they have with other characters (Relationship problems) shows reality. 
• The trailer makes the audience want to be in the girls position being so 'talented' and happy with school etc. 

Film Poster 2

Pitch Perfect- Film Poster 1

DVD cover 2

https://www.thinglink.com/scene/698447646997610498

DVD Cover 1

Magazine Front Cover 2

Magazine Front Cover 1

The Imitation Game- Trailers

Analysis of the trailer

Features of the trailer

• Soundtrack to engage the audience 
• Short cuts with dissolve or fade outs 
• The basic outline of the film 
• The actors names
• The release date 
• The main characters 
• Voice overs from the characters, in different scenes 
• Showing the audience the costumes, time period, props
• Quotes to intrigue the audience 'it took a man with secrets, to break the biggest one' 
• Fast cuts 
• Zooms and pans into relevant components in the film 
• Telling the audience its based on a true story (BIOPIC)
• Letting the audience get to know the main characters personality
• Has a climax- starts slow and begins to speed up
• Parallel cutting to show something that is happening at the same time
• Sound bridge to go from a different scene to the next
• Shows the 'machine' a lot (main focus of the film) 
• Credits of the actors involved
• Shows what company has produced, made and distributed the film 
• Slow paced music to build up the tension so the audience can get a general idea
• Directors and creators of the film 
• Does not have a huge end, shows the film to be different 

The film is about an inventor who tries to break an unbreakable code from the messages the Nazi's are sending back and fourth. He believes that him and his machine can do it alone but is forced to work with the smartest people in Britain to all break the code. The main character who is played by Benedict Cumberbatch has a massive secret throughout the film which is illegal at that specific time period being that he is Gay. Him and his team try to carry on to break the code but get shutdown with it being to much money, they eventually all get that investigation back and try there hardest to figure out the messages that are being sent. Enigma is the hardest code to break and they broke it. 

• By looking at the trailer we see very old fashioned clothing e.g. tweed, but also army wear this shows the audience what time period the film is set in. 
• Mr Turing (Benedict Cumberbatch) is shown to be very clean cut and groomed which could give the audience an impression that he is a bold and mysterious character being that he has a 'secret' 
• See Mr Turning and his arrogance within the trailer and also his protection over his invention but also being adamant on doing this process on his own, which could portray a type of loneliness that he  likes by being on his own. 
• Also scenes of him not wanting a group to help him because he may think his secret will come out, but then he finds Joan Clarke (Kiera Knightly) and she softens him up to be a nicer person to the other team members which could also link with his secret of being gay to attach and mix more with women other than men. 
• Shows the relationship between the man who invented the machine and the machine and how the machine has a hold over him and what he does or how he acts.
• When Joan Clarke was hired she tries to give him advice about the other liking him and being able to break the code together. If Mr Turing remains stubborn then this will not happen- shows the audience how he doesn't click with the other men on the team but also what his personality is like.
• Gives the audience an insight on how the machine works but also if it does work at the end of the trailer to create a buzz and want the audience to go see the film. 

Film Poster 2

Film Poster